[COMM-ORG] April Training: Midwest Academy Advanced Strategy Seminar

Discussion list for COMM-ORG colist at comm-org.wisc.edu
Thu Mar 17 19:55:20 CDT 2011


  From: Greg Eklund <greg at midwestacademy.com>


Are you in the early stages of planning an issue campaign?  Or in the 
middle of a campaign that isn't going where it needs to?

Come to the Midwest Academy Advanced Strategy Seminar and spend three 
days applying best practices to your organization's campaign strategy. 
Hear about the strategic work that went into recent victories, and learn 
how to look for potential openings to advance your organization's 
agenda. Begin the actual research and planning to set your issue 
campaign on a more effective path.

This session is aimed at experienced organizers who are responsible for 
leading winning issue campaigns, and who would like to spend some 
concentrated time honing their skills and developing a specific plan for 
an actual campaign, with plenty of feedback from their peers, staff of 
the Midwest Academy and special guests who have led successful campaigns 
in the past.

WHAT: In this session, participants will explore the elements of an 
effective strategy, and apply them to an actual issue campaign that 
their organization is undertaking. How can your organization develop 
enough power to make elected officials take you seriously? What new 
opportunities are available to your organization? What can be learned 
from recent winning campaigns?

Participants will spend three days researching and refining strategy for 
their own issue campaign, and leave with a blueprint for action.

WHO: senior organizing staff, who are working on specific issue 
campaigns and have authority to develop strategy. Priority will be given 
to people who have attended the Midwest Academy five-day session, and 
everyone is encouraged to do so before applying for this advanced 
seminar.  More than one staff person from an organization may attend 
simultaneously and work together on the strategy.

WHEN:  April 13-15

For more information contact the Midwest Academy at 312-427-2304 or 
email mythidia at midwestacademy.com


-- 
Greg Eklund
Midwest Academy
Director of Development and Communications
27 E. Monroe, 11th Floor | Chicago, IL 60603
o: 312.427.2304 x304 | f: 312-379.0313 | c: 630.253.1610
Email: greg at midwestacademy.com
Web: http://www.midwestacademy.com


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