[COMM-ORG] Evaluating Online Activities

[Discussion list for COMM-ORG]

From: Jayne Cravens <jc at coyotecommunications.com>


Hundreds of "friends" on an online social networking site. Thousands of 
subscribers to an email newsletter. Dozens of attendees to a virtual event.

Those are impressive numbers on the surface, but, so what?

If those numbers don't translate into more volunteers, repeat 
volunteers, new donors, repeat donors, more clients, repeat clients, 
legislation, or public pressure, they are just that: numbers. For online 
activities to translate into something tangible, online action must 
create and support offline action.

This new web page:
Evaluating Online Activities:
Online Action Should Create & Support Offline Action
http://www.coyotecommunications.com/culture/online2offline.html
offers advice to help nonprofit organizations plan strategically about 
online activities so that they lead to something tangible - not just 
numbers.

Also see this recently revised resource:
Nonprofit Organizations and Online Social Networking:
Advice and Commentary
http://www.coyotecommunications.com/outreach/osn.html

Comments welcomed.

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Ms. Jayne Cravens MSc Bonn, Germany

http://www.coyotecommunications.com

Volunteer Coordinator
http://www.aidworkers.net

www.ivisit.com id: jcravens.4947
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