New wave advertising agency leader looks at organizing process of Obama campaign

[Discussion list for COMM-ORG]

[ed: you can find the article that David refers to here: 
http://www.fastcompany.com/magazine/124/the-brand-called-obama.html ]

From: "David Chavis" <dchavis at capablecommunity.com>

There is a similar article in the magazine FastCompany.


Discussion list for COMM-ORG wrote:
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> From: Larry Yates <llyates at shentel.net>
>
>
> This is an article that I think will be interesting to many organizers, 
> regardless of their choice (or lack of choice) of a presidential candidate.
>
> AdWeek, a trade magazine for the advertising industry, analyzes the 
> Obama campaign's innovations in these areas:
> Leveraging the power of inspiration
> Bottom-up brand management
> Specific, Measurable, Actionable, Realistic and Timed objectives
> Social networking infused with healthy competition
> Use of storefronts to galvanize online/offline activities
>
> Certainly all things that organizers think about, though not always in 
> these words.
>
> The author, Illana Bryant, is clearly paying attention to the technical 
> aspects of the campaign, and describes them intelligently and in some 
> detail, for a brief article.
>
> Her perspective? She is the global chief strategic officer at 
> StrawberryFrog, a business that seeks to "create highly effective and 
> efficient cultural movements" on behalf of clients like Old Navy, 
> Microsoft, Mitsubishi, Credit Suisse and PharmaciaUpjohn. It refers to 
> itself as "your friendly local neighborhood global advertising agency."
>
> There are a lot of juicy questions here, folks, about power, about 
> selling oneself, about selling out, about what a movement is, and about 
> the validity of just plain good organizing. And, of course, about how 
> the corporate structures constantly scrutinize and try to incorporate 
> the best grassroots work and cultural innovation for its own goals.
>
> The 'hood meets the Netizens meets the Boys on the Bus meets Madison 
> Avenue (and yes I know all of those catchwords are so dated -- it's just 
> hard to keep up...).
>
> Here's the URL for the article:
> http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i714b5acb6525107fda1eb890ff94a48a
>
> Thanks to an old comrade across the Atlantic for sending me this article.
>
>
>
>
> Larry Yates
> VOP Valley Organizer
> P.O. Box 245
> Maurertown VA 22644
> 540 436 3432
> llyates at shentel.net
> www.virginia-organizing.org
>
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