query: awareness and action

colist-admin at comm-org.utoledo.edu colist-admin at comm-org.utoledo.edu
Tue Jul 16 18:12:01 CDT 2002


[ed:  David responds to the Hillary's July 14 post.]

From:	"David M. Chavis" <dchavis at capablecommunity.com>

The Ad Council develops PSA's in collaboration with or on behalf of 
other organizations. The "this is your brains on drugs" PSA's were 
the brainchild of the Office of National Drug Control Policy 
(ONDCP, not the Ad Council. ONDCP's transition from this kind of 
scare tactics to a social marketing approach has been the subject of 
a good deal of discussion in the public health field. .  The social 
marketing strategies used in health promotion have been very 
successful.  




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