query: awareness and action

colist-admin at comm-org.utoledo.edu colist-admin at comm-org.utoledo.edu
Fri Jul 12 08:44:32 CDT 2002


[ed:  thanks to Chris for replying to John's query.]

From: "Chris Paterson" <cpaterson at pennswoods.net>

John -

I don't know about studies or data, but Doug McKenzie-Mohr and 
colleagues have done some interesting work with "community-
based social marketing". I have attached their website address 
below; it may be worth checking out.  

If you are willing, would be very interested in seeing or hearing 
about what you are able to turn up. Good luck!  

Chris Paterson

http://www.cbsm.com/

[ed:  note you need to register to use the website Chris refers to.]





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