Here is the best advice I have found, from:
An
Activists' Strategy for Effective On-Line Networking
1. Definitely build a
Web site, but clearly define your audience, objectives and
the costs for achieving those objectives. Who are you trying to reach, what
information does this audience want, and how can you best deliver this information to
them? How many people do you expect to reach with this site, and what results do you want
to achieve? How much time and resources will you need to commit to create a Web site that
will effectively realize your objectives? Is a Web site for an intended audience the most
effective use of your money and resources to reach these objectives?
2. Set realistic expectations for mass
public outreach (or fundraising, membership development, etc.)
3. Start "small." Focus on your
existing constituency, and expand as interest in your site grows.
4. Think of your Web site as your organization's
library, with sections on New Titles, Publications, Reference Desk, and
"Stacks."
5. Integrate the Web with your overall
communication plan (especially the use of email and
email lists).
| Using the Internet
for Activism |
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The Activist Toolkit by ONE/Northwest (ONLINE
NETWORKING for the ENVIRONMENT) will help with all kinds of technical advice for using the
Internet in activism.
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Benton's Best Practices Toolkit, designed to help nonprofits make effective use of communications and information
technologies.
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Contentbank,
an online resource for information, tools and people dedicated to
building Internet content that works for low-income and
underserved communities by the Children's
Partnership.
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Designing
Effective Action Alerts for the Internet by Phil Agre, Graduate School of
Education and Information Studies, University of California, Los Angeles
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On-Line
Advocacy provides a variety of resources for those thinking about an on-line
advocacy program.
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The Institute for Global Communications maintains
EcoNet, PeaceNet, ConflictNet, LaborNet, and WomensNet,
with lots of on-line resources.
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The Internet: What it Can and Can't Do for Activists, by
Larry Lamar Yates, 1996.
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NetAction shows ways
that the Internet can support grass-roots activism, with a great deal of information
resources and an on-line cyberactivism training course
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Organizers' Collaborative,
harnessing the collaborative potential of the Internet and working to making computers accessible as a
tool in support of community-based, social change organizing.
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Organizing on the Internet, a
COMM-ORG list-serv message from Larry Yates with insights and links about Internet activism.
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Progressive Technology Project Resources for Organizers has technology assessment and planning tools.
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Technology Resources for
Non-Profit Organizations provides web hosting, Internet Service
Provide, hardware, and technology assistance links.
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Using
the Internet for Organizing and Advocacy, by Dirk Slater of the LINC
Project.
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The Virtual Volunteering
Project, with advice, links, and resources supporting Internet activism.
Your members can now get access to their own personal e-mail through the World Wide
Web. So they can go to the local library, the local community computing center, or other
places, and access e-mail without their own computer. Below are links to
some free
e-mail services.
In many cities, "community networks" provide free access to the World Wide
Web through libraries, schools, community centers, and other places. You could even
provide access through your organization. Use the links below to find out more about the
community networks in your area.
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